A friend of mine recently posted a picture of a customized car from circa 1970 Houston, Texas. What struck me about the photo was that the owner of the car clearly wasn't satisfied with the amount of chrome that designers back in Detroit were putting on cars at the time, so he took matters into his own hands and added chrome to a level that he felt was appropriate.
And this same sort of urge, not the urge for more chrome, but the urge for more cool is what led me to start building my own kayaks. It was not about money, it was simply the desire for a superior esthetic over what commercial manufacturers were capable of delivering. Others may disagree. Many prefer the look of shiny plastic. I prefer the cool of skin on frame.